It's in the nature of societies to create rules and expect their members to follow them. It's also in the nature of humans to resist the rules imposed on them by their own society, and find ways to avoid them.
From the time we first pick up a camera we're taught a list of rules — rules of composition, rules of exposure, rules of technique and timing. And hey, each of those rules makes good sense. The rules teach us the proper way to use a camera.
But to quote the exquisite Madame de Staël, "Ces règles ne sont que des barrières pour empêcher les enfants de tomber." The rules are only barriers to prevent children from falling.
We are not children. We are not afraid to fall. Hell, we're not afraid to plummet. This is Utata. We break rules.